Pricing Research

Traditional research has offered the marketer very little help in making pricing decisions. Fortunately, we offer state-of-the-art pricing research tools and the experience to back them up.

• For many clients, our research solution has involved discrete choice modeling which takes conjoint methods to new levels of usefulness.
• The less-familiar method of unbounded scales provides an alternative that is particularly useful when you have a large number of attributes to test.
• In other cases conjoint methods are not appropriate or not feasible, in which case monadic experimental designs are an alternative.
• The distribution of consumer pricing thresholds offers yet another perspective (you may know this as the Van Westendorp method).

Wouldn't your business be more profitable if you knew:

• What pricing strategy vis a vis your competition would actually bring the most dollars to your bottom line
• What the price elasticity is in your category
• What a new feature is worth to customers in dollar-and-cents terms
• The price of a product or service is what the marketer gets in exchange for his or her investment in the other "Ps" (the product, its promotion, and placement).

• For conjoint studies, we provide a custom Windows program for you which allows you to analyze what-if scenarios with an easy graphical interface.

We also emphasize profitability as the ultimate criterion for whether a pricing decision is the right one. Whenever possible, we will work with you to incorporate your cost data with the marketing research. By doing so we can isolate the price levels which make the most sense for your business.