Product and Service Design

Business success begins with bringing the right product and services to the market--products that offer what the customer wants, that are better than the customer can get elsewhere, and which are profitable for you.

We understand how complicated it is to accomplish all of those goals at once. You need simple, clear answers, but not simplistic ones. You need research-based solutions, not just research. You need information, not just a data dump. You need models that help you make decisions with confidence, not ones that dazzle you with their incomprehensible brilliance.

Using tools such as discrete choice analysis, other trade-off methods, our own A La Carte procedure, TURF analysis, and a wide range of other procedures, we can bring you the answers you need . . . about your products, about how to position them, and about how to make them more valuable. The latest in our arsenal is a surprisingly simple method for estimating the trade-off value of a large number of attributes at once. It is called self-explication with unbounded rating scales.

Our product research can help you:

• narrow down a large number of product ideas or features

• identify strategies for setting your products apart from the competition

• choose the best line

• identify the best combination of features for the price

If you are looking for creative, useful and cost-effective answers to your product/service design questions, Action Marketing Research is at your service.