Your Best Choice for Choice Analysis
Conjoint, Trade-off analysis, or Discrete Choice Modeling. Whatever you call it, experimental analysis of consumer choice is one of the sharpest tools in the modern researcher's toolbox.
A truckload of powerful, new tools is nothing more than dead weight if you don't know when, where and how to use them. We at Action Marketing Research have been selecting the right tools and applying choice methodologies to business problems for close to twenty years.
Here are just some of the business issues that we can clarify, illuminate and give you real reasons to take action.
- What are the risks and opportunities from taking a price increase?
- Which of several features would most increase our competitive appeal?
- If we introduce a line extension, how much of its volume is likely to come at the expense of our current products?
- What is the relative appeal of a (long) list of product features--or product claims?
- How much of a price premium can my brand command?
- What product configuration would attract the biggest share given what competitors already offer?
And we promise: We won't simply throw numbers or smoke and mirror models at you. Our work is not complete without definitive interpretation that moves you forward with confidence.
For those really need to know, our toolbox includes standard choice-based
conjoint, adaptive choice-based conjoint, self-explicated methods, and MaxDiff.