We keep it simple. Action Marketing Research is in the business of designing, conducting and analyzing custom survey research in support of better marketing decision making. We offer you:
- A passion for relevance to decision makers
- Insight shaped by deep immersion in marketing, behavioral and social science
- The imagination to address each new business issue with fresh eyes
- A spirit of collaboration
Problems and Solutions
While we have addressed a wide range of business issues over the years, a few are central to our practice.
|Marketing Issues||Research Solutions|
|How best to configure a product or service to compete effectively? Where would it take volume from?||Discrete Choice Modeling is a core area of our expertise. We've used it for 25 years. An easy-to-use preference simulator is a standard deliverable.|
|We have a long list of possible messages/taglines/ claims, etc. and need to pick a few to move forward with.||The conjoint method known as "Max/Diff" is a very effective tool for setting priorities.|
|We need to choose a final positioning or messaging strategy||We find that a carefully-designed test with a limited number of metrics provides clear guidance. Forced choices are often critical.|
|How is our brand holding up in the market? Where should we put our marketing dollars to stay competitive?||Brand tracking is a staple of our field but we approach it with fresh eyes.|
|Will this new product idea fly?||New product development is risky but we can improve your batting average. How large is the pool of prospective buyers? Who are they? What are their hot buttons?|
Wish to Talk?
Give us a call at 612-879-9212 or .