Research That Works for a Living
The research proves that a lot of research is useless (yes, we've said it). Savvy research clients grumble that they frequently pay for ineffective, static-filled statistics. Too often these numbers and chatter merely possess the illusion of meaning. One more shiny package of hot air, fancied-up with a pretty bow.
Research is critical — you don't need convincing of that fact. Critical research you can use — now that may require some convincing.
At Action Marketing Research, we've been convincing clients since 1993 that research can and should inform progress and inspire action. Simply stated: We will provide results that are more helpful, useful and thoughtful than other firms
- a bold statement that we've been backing up for over 16 years.
Moving Your Business Forward
We serve a cross-section of major companies, advertising agencies and branding consultants. We do not limit ourselves to certain industries – just to organizations that are open to imagination, candor and work customized to meet their needs.
Our major practice areas include:
- Consumer choice analysis using a range of conjoint methods
- Branding and advertising assessment
- Consumer segment delineation and prioritization
- Product concept and target alignment and positioning
- Pricing effect measurement